This scholarly article investigates the conflict between marketing needs and altruistic purposes in nonprofits.

Free Management Library provides a module explaining how marketing strategy goes beyond simple advertising and explains the fundamental importance of marketing to a nonprofit’s success.

Provides a wealth of articles and opinions on marketing that, while geared towards for-profits, provide valuable perspectives for nonprofit marketing directors.

An intriguing essay on how and why to market to each generation individually.

A list of articles from various academic journals and conference proceedings on London Met. University’s website.

The Social Marketing Institute brought together some 35 of marketing experts from some of the country’s top nonprofits to discuss the nature and practice of nonprofit marketing; this is their report.

An article by Bill Nissim on MarketingSource.com that underlines the importance of message based marketing that transcends formulaic advertising.

This article from GuideStar.org discusses the importance of thinking like your donors, message development, and public relations. It provides a short introduction to nonprofit marketing.

An article by Bill Nissim on MarketingSource.com that underlines the importance of message based marketing that transcends formulaic advertising.